NBA Top Shot: A Fan Token Platform for Basketball Fans

by Sep 11, 2023NFTS Metaverse0 comments

Are you a basketball fan looking to own a piece of the action? NBA Top Shot is a revolutionary marketplace where enthusiasts can buy, sell, and trade digital collectibles in the form of video clips called ‘Moments.’ As an officially licensed product of the National Basketball Players Association, NBA Top Shot offers fans a unique opportunity to own authenticated and rare highlights from NBA games. In this article, we will guide you through the process of purchasing fan tokens, known as Moments, on the NBA Top Shot platform. Discover how you can join the community of collectors and engage with the exciting world of blockchain-based sports memorabilia.

What is NBA Top Shot?

NBA Top Shot

NBA Top Shot is a marketplace where fans of basketball can buy, sell, and trade video clips. It started in 2020 and is a collaboration between the NBA and Dapper Labs, the creators of CryptoKitties. Famous basketball players like Michael Jordan, Kevin Durant, and Klay Thompson have invested in the platform.

NBA Top Shot uses the Flow blockchain created by Dapper Labs to operate. It allows users to trade digital assets that are based on video clips from NBA games. The Flow blockchain also supports transactions on other sports NFT marketplaces such as NFL All Day and UFC Strike.

As of September 2021, NBA Top Shot had over 1 million registered users. Data from DappRadar, which tracks NFT marketplaces, shows that more than 500,000 NBA Top Shot users had traded nearly $1 billion worth of assets on the platform since its launch.

What are NBA Top Shot Moments?

NBA Top Shot Moments are video highlight clips that are sold as special digital collectibles. They are like trading cards for sports, and their value increases based on how rare they are. The rarer the video clip, the more valuable it can be as a collectible.

At first glance, a Moment is just a video clip of a specific play, like a dunk by LeBron James or a layup by Steph Curry. So why would someone pay money for video highlights that can be watched for free on YouTube?

Moments are more than just highlights. They are Non-Fungible Tokens (NFTs) that are officially licensed by the NBA. Each Moment has a unique serial number and contains data about the game and player stats.

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There’s also the appeal of owning a piece of basketball history. NFTs are like certificates of authenticity, and they are difficult to replicate or fake.

Think of it like owning a piece of artwork. You can print a copy of the Mona Lisa from the internet, but it’s not as valuable or prestigious as owning the real painting. The pride of owning something special is what makes NBA Top Shot Moments unique.

What Factors Determine the Value of NBA Top Shot Moments in the Secondary Market?

Just like other special digital collectibles called NFTs, the value of a Moment is determined by what someone is willing to pay for it. Rare Moments featuring top players can sell for large amounts of money, while others may only sell for a few dollars.

For example, a Moment showing LeBron James dunking against the Houston Rockets was sold for $387,600 last year.

According to the website Cryptoslam, one of the most valuable NBA Top Shot Moments is a LeBron James dunk from a game on November 15, 2019. There are only 49 of these Moments available, and one of them is currently being offered for sale at $1 million.

However, not all Moments are that expensive. Users of NBA Top Shot can purchase a starter pack of Moment NFTs for $9, which gives them a very small chance (0.024%) of getting a more valuable “Legendary NBA All-Star Classics” Moment.

Similar to trading cards, there is a limited supply of Moments, and NBA Top Shot decides how many to release at a time. So, getting a Moment that is 1 out of 49 is considered more valuable than one that is 1 out of 11,000.

The scarcity of Moments is somewhat created intentionally since NBA Top Shot releases them on their website in digital packs during special events called “Drops.” The timing of these Drops varies, so users need to stay updated for announcements.

What Are the Different Ways Users Can Acquire NBA Top Shots

What Are the Different Ways Users Can Acquire NBA Top Shots

Users can buy Top Shots in two ways: packs or marketplace.

  1. Packs are bundles of randomly selected Top Shots that are sold at fixed prices by NBA Top Shot. Packs are released periodically in limited quantities and sell out quickly due to high demand. Packs can contain common, rare, or legendary Top Shots, depending on their rarity and price.
  1. The Marketplace is where users can buy and sell individual Top Shots from other users at market prices. Marketplace allows users to browse through thousands of available Top Shots based on various criteria, such as player, team, season, set, or rarity. Marketplace also allows users to bid on or make offers for Top Shots that they want to acquire.
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Users can also trade Top Shots with other users directly or through third-party platforms, such as Discord or Twitter. Trading allows users to exchange their Top Shots without paying any fees or commissions. Trading also allows users to negotiate their own terms and conditions for their transactions.

How to Buy NBA Top Shot Moments?

If you are interested in getting started with NBA Top Shot, here are some steps that you can follow:

  1. Visit the NBA Top Shot website and create an account. You will need to provide your email address and verify your identity.
  1. Create a digital wallet that is compatible with the Flow blockchain, such as Dapper or Blocto. You will need to provide your name and phone number and set a password and recovery phrase.
  1. Fund your wallet with fiat currency or cryptocurrency, such as US dollars or ether (ETH). You can use various methods, such as credit cards, bank transfers, or crypto exchanges.
  1. Buy packs or marketplace items using your wallet balance. You can choose from different types of packs or marketplace items based on their rarity and price.
  1. Display your collection on your profile or social media platforms. You can also participate in various challenges and events that reward you with exclusive or rare Top Shots.
  1. Sell or trade your Top Shots on the marketplace or website. You can also use third-party platforms, such as Discord or Twitter, to find other users who are interested in your Top Shots.

What are the Benefits and Challenges of NBA Top Shot?

What are the Benefits and Challenges of NBA Top Shot?


  • Ownership: NBA Top Shot allows fans to own digital collectibles of their favorite NBA moments that are verified by the blockchain and cannot be duplicated or tampered with. Fans can also prove their ownership of their Top Shots by displaying them on their profiles or social media platforms.
  • Scarcity: NBA Top Shot creates scarcity for each Top Shot by limiting the number of copies minted on the blockchain. Scarcity increases the value and demand for each Top Shot, as well as the excitement and satisfaction for fans who own them.
  • Accessibility: NBA Top Shot makes it easy and affordable for fans to access digital collectibles of their favorite NBA moments that they may not be able to obtain otherwise. Fans can buy packs or marketplace items using fiat currency or cryptocurrency and trade them with other users without intermediaries.
  • Engagement: NBA Top Shot enhances the engagement between fans and players by allowing them to interact with each other through various channels, such as challenges, events, forums, or social media. Fans can also support their favorite players by buying Top Shots or joining their communities.
  • Revenue: NBA Top Shot generates revenue for fans and players by allowing them to buy, sell, and trade their Top Shots on its marketplace or website. Fans can earn money by selling their Top Shots at higher prices than they bought. Players can earn royalties by receiving a percentage of each sale of their Top Shots.
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  • Scalability: NBA Top Shot relies on the Flow blockchain to mint, store, and transfer its Top Shots. However, the Flow blockchain may not be able to handle the increasing volume and complexity of transactions that NBA Top Shot generates, which may result in delays, errors, or failures.
  • Regulation: NBA Top Shot operates in a legal gray area that may subject it to various regulations and restrictions in different jurisdictions. For example, NBA Top Shot may be considered as a form of gambling, securities, or taxation, which may require it to comply with specific rules and regulations that may limit its functionality or availability.
  • Competition: NBA Top Shot faces competition from other NFT projects or platforms that may offer similar or better products or services to its users. For example, NBA Top Shot may compete with other sports-related NFT projects, such as Sorare or Zed Run, or other general NFT platforms, such as OpenSea or Rarible.
  • Education: NBA Top Shot requires users to have a basic understanding of blockchain technology and NFTs, which may not be common or accessible to many potential users. For example, users may need to learn how to create and use a digital wallet, buy and sell cryptocurrency, or navigate the marketplace or website.


In conclusion, NBA Top Shot offers basketball fans a unique opportunity to own authenticated and rare highlights from NBA games in the form of digital collectibles known as Moments. It is a revolutionary marketplace where enthusiasts can buy, sell, and trade these video clips. With the collaboration between the NBA and Dapper Labs, the creators of CryptoKitties, NBA Top Shot has gained popularity and attracted investments from famous basketball players. If you’re interested in staying updated and learning more about cryptocurrency, NFTs, and investment opportunities related to NBA Top Shot and other platforms, I encourage you to subscribe to our website newsletter. By subscribing, you’ll receive the latest news, updates, and tutorials on these topics, allowing you to navigate the exciting world of blockchain-based sports memorabilia and make informed investment decisions.

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